It’s about telling a more relevant story for customers utilizing the data we collect, versus relying on data that’s owned by a third party. Solutionīy leveraging Klaviyo’s integrations with platforms like Recharge for subscriptions and recurring payments, Malomo for shipping-related emails, Unbounce for landing page testing and lead capture, and Justuno for lead capture via pop-ups, the team at Who Gives A Crap is able to unify data from a wide variety of sources in order to understand what kind of marketing resonates most with which customers. As a fast-growing company, the team at Who Gives A Crap needed a way to use their mission-based business model to create real, direct relationships with their growing customer base-without diverting potentially life-changing funds to expensive non-owned marketing channels. Made from 100% recycled paper or bamboo, Who Gives A Crap toilet paper arrives plastic-free via carbon-neutral shipping, with auto refill subscription options for busy folks. Learn how Who Gives A Crap layers Klaviyo integrations to scale personalization Challenge Who Gives A Crap works to change that by donating half their profits to help build toilets and improve sanitation in the developing world. That’s how long it took to raise enough pre-orders-$50K via a crowdfunding campaign on IndieGoGo-to start production for Who Gives A Crap, the B Corp-certified company Griffiths founded with Danny Alexander and Jehan Ratnatunga.Īccording to the company’s website, about 2 billion people globally don’t have access to a toilet. In July 2012, Simon Griffiths sat on a toilet in a drafty warehouse for 50 hours. Of customers modify subscriptions via Recharge links in emails
Of users utilize Recharge quick actions via Klaviyo
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